What's your strategy?
Match content with business goals. A definitive content strategy helps you plan, structure, and manage your digital assets.
That’s why I weave process and method into every project. Because each line of copy should reflect a strategy that fits your brand.
A story that sticks
What if your story was simple? You could tell it clearly – all of it – to everyone you wanted to reach. They would listen. They would finally understand you.
And your business? It would grow.
Content that fits
From blogs and newsletters to white papers and case studies, the burning question is this: What sort of content should you publish?
I’ll help you answer that question. Then I’ll develop content that reaches your audience, creates trust, and complements your brand story.
Strategy + Storytelling
Content strategy helps you build an effective, sustainable publishing approach. And apart from knock-'em-dead, brand-befitting copywriting, it's what GIC does best.
See how I merge strategy and content creation into a comprehensive digital suite for brands.
“Adam helped us improve customer and marketing communications and has had a positive influence on our overall strategy for email marketing, website copy, and beyond.”
~ Randy Rienerth