Marketing is Mostly a Guessing Game

Typewriter | Marketing Guessing

If you ever meet a marketing guru who’s just positive a certain course of action will work for you, there’s only one thing to do: Run for the hills. Fast. Although this person may have the best intentions for your business, that doesn’t mean he or she isn’t completely clueless. The truth of the matter [...]

A Long Overdue Content Makeover for 2013

Typewriter | Business Makeover

February is almost here, so I suppose a “Happy New Year” post would be a bit overdue. But since we’re on the subject of things that are overdue, I thought I’d go ahead and offer the skinny on my upcoming Website makeover. Because, you see, it’s a makeover that’s a bit, well… “overdue.” In case [...]

Six Insights From Five Months Working Remotely

Remote Worker

It was July 16 when the missus and I embarked upon our open-ended jaunt around the globe. Now we’re five months and five countries into the adventure, and there’s a lot I’ve learned about being a 100% remote worker. Overall, I can’t say the “shift” from local to mobile (I used to work from Atlanta [...]

A Fond Farewell to Mediocrity

Mediocre Content Marketing

Saying goodbye is hard. It’s even harder when you spent a lot of time with the person to whom you’re bidding farewell. This time, however, I’m not so upset about saying goodbye. In fact, I’m not saying goodbye at all. Not really. I’m saying good riddance. You see, ever since I started blogging about freelancing, [...]

A Few “Stupid” Changes I’m Making

Facebook & Google Privacy

I guess I’m stupid. That’s right. Me. Your humble copywriter. Busy making really really poor decisions. At least, that’s what some people will tell me when they hear that I’ve decided not to market my business on Facebook or Google+. Oh, and that’s not all. I’ve actually deleted my profiles completely – personal profiles included. [...]

When Client Conflict Isn’t Worth Your Time

Client Conflict

I love my clients. All of them. I wouldn’t work with them if I didn’t. Likewise, I’d expect them to fire me if I ever became anything other than a pleasure to work with. But conflict happens. While I’ve never had anything too serious go down (thankfully), I’ve worked through my share of “problem” clients. [...]

The Freelancer App Someone Needs to Invent

Freelancer Client App

Make no mistake. I’m not the first person to think an app that pairs freelancers with clients is a swell idea. There are already apps that claim to do just that, some of which have been around for years. Every freelance developer, writer, or designer on the planet knows about Elance, Guru, and oDesk, but [...]