As of this Monday, Adam Green Media is no more.
In its place, you will find Green Ink Creative. And yes, I offer all the same great copywriting services.
So… why the change? Well. There were several reasons. Here are all of the salient ones:
The other name was dull.
And it wasn’t descriptive. Having the company name be nothing more than my own name with the word “media” tacked on the end made it sound like I was some kind of consultant.
Not that there’s anything wrong with being a consultant. In many respects, I actually am a consultant since I often advise clients on how to put their copy to the best possible use. But the old name failed to reflect the kind of service I provide – copywriting – an issue that I’m almost positive kept many potential clients away.
“Media” services, after all, can mean anything. Maybe I produced videos or recorded jazz singers. Maybe I was a social media manager or just a run-of-the-mill SEO.
Regardless, the old name didn’t specify what exactly it is that I do. Thankfully, the new one does.
Green. Why? Because it’s my name.
Ink. Why? Because I’m a writer.
Creative. Why? Because I’m a creative professional.
Now, doesn’t that make a lot more sense? It sure does to me. In addition to being a whole lot less boring, the Green Ink Creative moniker announces to the world in a very direct way just what it is that I’m doing here.
And the fact that it’s really cool to be “green” these days can’t hurt. That’s what I’m told, at least.
The new name is scalable.
Not to brag, but things are going well over here at Green Ink Creative, which I will hereafter refer to as “GIC.”
I see a future in which I’m not the only copywriter manning the keyboard, publishing posts to this blog, and communicating with clients. With Adam Green Media, I was stuck just being me. Forever.
It wasn’t scalable. I couldn’t grow the business into a full-service creative agency (yes, it’s a possibility) or interactive marketing firm (another possibility) with a name like that. I mean, I could keep the name and still expand the business, but it would have felt sort of narcissistic and bizarre.
With the GIC name, I can easily extend the scope of my services, hire new people, and sally forth into creative business oblivion. I’m not saying I’m ready to do that yet, but I definitely see it happening one day.
The old design was looking kind of… old.
Thanks to the brilliance of Men With Pens, the Web design outfit I hired to handle the GIC makeover, I’ve finally got a site that makes me smile when I see it.
The other one wasn’t horrible, mind you. It’s just that I couldn’t ever get it to look quite the way I wanted. That’s probably because it was a just a step above a basic WordPress template – not a custom design.
Men With Pens listened to my vision for the new site and created exactly what I wanted all along. I recommend them, by the way.
It was high time I reinvented myself.
For me, 2011 was a year full of transitions. 2012 is sure to be full of even more – on the personal side and the business side.
That’s because this freelance ship is setting sail for new horizons, and I mean that literally. In late July, I’m turning GIC into a totally location-independent operation. While I’ll still maintain an address in the Atlanta area, I’ll be heading to Central America to begin an indefinite round-the-world backpacking trip. It’s something I’ve wanted to do for a long time, and I’m finally making it happen.
Yes, I will be running my business as usual. There is high-speed Internet access in all of the places I’m visiting, and it’s widely available for business travelers. And Skype lets anybody contact me no matter where I am in the world by simply dialing my US number.
Will I be returning to the US to attend conferences and periodically meet with clients? You bet. But I’ll be elsewhere most of the time – exploring the planet while I continue growing my freelance business.
Thankfully, I won’t be alone. I’m getting married in May (see what I mean about all the transitions going on?), and my wife will be exploring the world with me. It has always been her dream, too.
Being GIC instead of AGM is emblematic of these transitions and changes, all of which I see as positive developments that will help me provide even better service going forward. I’m actually working on a post about how location independence will help GIC stay relevant, so look out for that.
In the meantime, enjoy the new site! I’m extremely pleased with it, and I think it really captures the essence of what I do and the kind of business I operate. Use the comments to let me know what you think.