February is almost here, so I suppose a “Happy New Year” post would be a bit overdue. But since we’re on the subject of things that are overdue, I thought I’d go ahead and offer the skinny on my upcoming Website makeover. Because, you see, it’s a makeover that’s a bit, well… “overdue.” In case [...]
Saying goodbye is hard. It’s even harder when you spent a lot of time with the person to whom you’re bidding farewell. This time, however, I’m not so upset about saying goodbye. In fact, I’m not saying goodbye at all. Not really. I’m saying good riddance. You see, ever since I started blogging about freelancing, [...]
Most corporate blogs are a mess. No, not some of them. Most of them. More often than not, there’s someone in the marketing department who knows what’s wrong and is working to fix the problem. Other times, however, I’ll stumble across a complete and utter dumpster fire of a corporate blog. In these cases, it’s clear that [...]
Pre-reading note: When I refer to “dynamic” content in this post, I’m thinking of the definition of “dynamic” that Chris Brogan talks about here, not the definition Geoff Livingston discusses in this article. As far as this post is concerned, “dynamic” content is recurring content that appears on a blog. Nothing more. This isn’t just [...]
I don’t write Wikipedia articles for clients. Having a Wikipedia page for your company isn’t always a bad thing, though. Assuming the page is properly deployed, I think it’s fine. Not helpful to you marketing-wise (as we shall see), but fine. That said, I think there are several issues that make hiring a marketing consultant, copywriter, [...]
Let me begin by answering my own question: No. Written content is not becoming obsolete. I suppose it’s safe to stamp “case closed” on this one. But not so fast. Even if written content isn’t fading into obsolescence – and, as anyone in the industry will testify, the numbers clearly that indicate it isn’t – the [...]
