Make no mistake. I’m not the first person to think an app that pairs freelancers with clients is a swell idea. There are already apps that claim to do just that, some of which have been around for years. Every freelance developer, writer, or designer on the planet knows about Elance, Guru, and oDesk, but [...]
In theory, freelance bid sites are a super idea. Competent professionals with reasonable budgets hire experienced contractors to perform Web tasks. Fine. But in reality, they tend to work like this: American creatives compete with foreign providers whose hourly rates are ten times lower than what the former require to make even a modest living. [...]
Copywriters? A troublesome bunch? You bet your bottom dollar. Overlooking the fact that there are a few flakes scattered about our ranks, many copywriters cruising the Internet marketing circuit neglect to perform a particular job duty that’s absolutely imperative if they want their clients to succeed. In fact, it ought to go without saying that [...]
“I’ve worked with writers before, and a lot of them are just… flaky.” ~Business contact over the phone That’s what someone said to me this week. And what could I say in response? I just laughed. Because you know what? He was absolutely right. I’ve actually heard lots of business owners and decision makers recount [...]
How much should you pay a copywriter? And should it be by the hour, by the word, or by the page? The question of copywriter rates comes up a lot, and I’ve decided to take it upon myself to set the record straight. The right amount of money to pay a freelance copywriter is… (drumroll)… [...]
What I’m about to say may go against conventional wisdom. It might even cause you to look at me sideways. That being said, I’m prepared to suffer the consequences. Here goes: Although it’s widely accepted that professional writers should have a niche, I think that’s a false assumption – at least for some of us. [...]
Even a “modern copywriter” knows that copywriting has never really changed. From catchy 1950′s cigarette jingles to 2011′s iPhone commercials, great copy has always helped businesses sell things. And that’s pretty much it. Or… that was pretty much it. At least until this thing called Internet marketing reared its head. Now there are several new qualities [...]
