Long form copy isn’t new. In fact, it has been around for probably as long as anyone reading this post has been around – and it’s just as prevalent on the Web as it is in print. If you’re not sure what I’m talking about, this parody ought to clarify long form Web copy for [...]
If you already use email marketing to get your message to an audience, keep it up. Same goes for Google Adwords users. You’re strategically directing visitors to your Website, possibly the most important marketing tool in your entire arsenal. When someone sees your ad or reads your email, you’re hoping she’ll click the link, go [...]
Think about how you approach new websites. If you’re a Twitter user, you’re bombarded with hundreds of links every day. The first thing that causes you to actually click one of them is the headline, which had better grab your attention like a tornado siren in the dead of night. But when you actually click on [...]
