If the following revelation makes me uncool, I suppose I’ll just have to live with that. You see, I’ve never had my name called before a crowd of adoring fans. Never graced the awards stage dressed to the nines. Never got to hold a shiny trophy. Never made a speech about it. I never even [...]
Did you know there were two? That’s right. There are two “breeds” of Web copywriter running around out there. Depending on your objectives, you will probably only need one of them. Here’s a quick breakdown of what each breed does and why you’ll want to hire one or the other: 1. The SEO Savant This [...]
When most people think of marketing, they think of push tactics. My first marketing job, for instance, involved making cold calls to C-level people at insurance companies to push my employer’s content management applications. Unsolicited phone calls, television commercials, radio ads, and direct mail are examples of push techniques that marketers have been using for [...]
First of all, let’s make sure one thing is clear: You need SEO. For as many opportunities as social media provides your digital marketing strategy, appearing in search results for targeted keywords is still something you absolutely cannot ignore if you’re going to be successful online. But using SEO is like driving a car. If [...]
